iiné
iiné
Overview
Designing an onigiri kit for young people overseas
Designing an onigiri kit for young people overseas
Type
Type
Packaging Design
Role
Role
Graphic Designer
Deliverables
Deliverables
Kit package
Year
Year
2025
Collaboration
Collaboration
Personal
Overview
Designing an onigiri kit for young people overseas
Goal
Make Onigiri more accessible for young generations who are interested in Japan
Make Onigiri more accessible for young generations who are interested in Japan
I want to offer a fun onigiri-making experience to "Japan Lovers" living outside of Japan—those who have always wanted to try making them but face limitations regarding ingredients, or simply don't know how to get started.
I want to offer a fun onigiri-making experience to "Japan Lovers" living outside of Japan—those who have always wanted to try making them but face limitations regarding ingredients, or simply don't know how to get started.
Research
Modern but traditional Japanese food packaging
Modern but traditional Japanese food packaging
I researched the packaging of Japanese food. They had a traditional feeling, but still playful and exciting.
I researched the packaging of Japanese food. They had a traditional feeling, but still playful and exciting.
Inspiration
My roommate asked me how to make Onigiri
My roommate asked me how to make Onigiri
My roommate desired to make authentic Onigiri, but the resources and ingredients were limited.
My roommate desired to make authentic Onigiri, but the resources and ingredients were limited.
Idea
Use Japanese traditional color & pattern
Use Japanese traditional color & pattern
Execution
iiné - Onigiri Kit including a pack of rice, salmon & kombu fillings, nori, and seasonings
iiné - Onigiri Kit including a pack of rice, salmon & kombu fillings, nori, and seasonings
