Nagaoka Fireworks Festival

Rebranding of the Nagaoka Fireworks Festival, an event that holds deep meaning as a tribute to those lost in war and natural disasters.

Type

Rebranding

Role

Brand Designer

Deliverables

Brand logo Brand color Brand Type Poster Tickets T-Shirts Guerrilla Marketing Motion Graphics

Year

2025

Collaboration

Personal

The Goal

Delivering festival's sentiments not only to audience in Japan, but also to visitors from overseas.

Delivering festival's sentiments not only to audience in Japan, but also to visitors from overseas.

I want to share the heartfelt spirit of the Nagaoka Fireworks with the world—building a brand that unites both the creators and the audience.

I want to share the heartfelt spirit of the Nagaoka Fireworks with the world—building a brand that unites both the creators and the audience.

Research

More Than Just A Fireworks Festival

More Than Just A Fireworks Festival

Nagaoka Fireworks are a tribute to the victims of war. They express gratitude to those who rebuilt the city. They symbolize a hope for everlasting peace. As war survivors decrease, it is important to pass down this history. For Nagaoka citizens, August 1st to 3rd are deeply significant days.

Nagaoka Fireworks are a tribute to the victims of war. They express gratitude to those who rebuilt the city. They symbolize a hope for everlasting peace. As war survivors decrease, it is important to pass down this history. For Nagaoka citizens, August 1st to 3rd are deeply significant days.

Inspiration

A Legacy of Remembrance, Recovery, and Peace

A Legacy of Remembrance, Recovery, and Peace

Nagaoka Fireworks embody the spirit of remembrance, recovery, and everlasting peace. They are a source of pride for the city and its people.

Nagaoka Fireworks embody the spirit of remembrance, recovery, and everlasting peace. They are a source of pride for the city and its people.

My Idea

Design a symbol to tell the message of fireworks

Design a symbol to tell the message of fireworks

Excution

Behind The Scene