Nagaoka Fireworks Festival
Nagaoka Fireworks Festival
Overview
Rebranding of the Nagaoka Fireworks Festival, an event that holds deep meaning as a tribute to those lost in war and natural disasters.
Rebranding of the Nagaoka Fireworks Festival, an event that holds deep meaning as a tribute to those lost in war and natural disasters.
Type
Type
Rebranding
Role
Role
Brand Designer
Deliverables
Deliverables
Brand logo Brand color Brand Type Poster Tickets T-Shirts Guerrilla Marketing Motion Graphics
Year
Year
2025
Collaboration
Collaboration
Personal
Overview
Rebranding of the Nagaoka Fireworks Festival, an event that holds deep meaning as a tribute to those lost in war and natural disasters.
Type
Rebranding
Role
Brand Designer
Deliverables
Brand logo Brand color Brand Type Poster Tickets T-Shirts Guerrilla Marketing Motion Graphics
Year
2025
Collaboration
Personal
Goal
Delivering festival's sentiments not only to audience in Japan, but also to visitors from overseas.
Delivering festival's sentiments not only to audience in Japan, but also to visitors from overseas.
I want to share the heartfelt spirit of the Nagaoka Fireworks with the world—building a brand that unites both the creators and the audience.
I want to share the heartfelt spirit of the Nagaoka Fireworks with the world—building a brand that unites both the creators and the audience.
Research
More Than Just A Fireworks Festival.
More Than Just A Fireworks Festival.
Nagaoka Fireworks are a tribute to the victims of war. They express gratitude to those who rebuilt the city. They symbolize a hope for everlasting peace. As war survivors decrease, it is important to pass down this history. For Nagaoka citizens, August 1st to 3rd are deeply significant days.
Nagaoka Fireworks are a tribute to the victims of war. They express gratitude to those who rebuilt the city. They symbolize a hope for everlasting peace. As war survivors decrease, it is important to pass down this history. For Nagaoka citizens, August 1st to 3rd are deeply significant days.
Inspiration
A Legacy of Remembrance, Recovery, and Peace.
A Legacy of Remembrance, Recovery, and Peace.
Nagaoka Fireworks embody the spirit of remembrance, recovery, and everlasting peace. They are a source of pride for the city and its people.
Nagaoka Fireworks embody the spirit of remembrance, recovery, and everlasting peace. They are a source of pride for the city and its people.
Idea
Design a symbol to tell the message of fireworks.
Design a symbol to tell the message of fireworks.
Execution
